When I first started exploring the impact of TikTok on earning potential, I faced a lot of ambiguities. Like many, I was curious about how much money could be made from 20 million views on TikTok. After extensively using TikTok and diving deep into its monetization aspects.
I’ve gained a clear understanding. In this article, I’ll share my insights and experiences, giving you a comprehensive view of what to expect financially from 20 million views on TikTok.
20 Million Views On TikTok Money
TikTok’s payment structure for creators has evolved significantly, especially with the introduction of the Creativity Program. Initially, under the Creator Fund program, TikTok paid between $0.02 and $0.04 per 1,000 views.
This rate meant that for 20 million views, a creator could earn between $400 and $800. However, this program was discontinued in December 2023 in several major markets including the US, UK, Germany, and France.
In its place, TikTok launched the Creativity Program, which significantly increased the earning potential for creators. This new program offers a rate of $0.50 to $1 per 1,000 views. Therefore, with 20 million views, the earning potential jumps to between $10,000 and $20,000 – a substantial increase from the earlier program.
To be eligible for the Creator Fund, creators needed to have a minimum of 10,000 followers and 100,000 video views in the past 30 days. While these requirements were a hurdle for some, they ensured that only dedicated and consistently engaging creators could benefit from the program.
Beyond these direct payment programs, TikTok also provides other monetization tools. These include Pulse ads and other aspects of the Creativity Program, each with their own unique payment structures. These tools offer additional revenue streams for creators, enhancing their ability to earn through diverse content and engagement strategies.
TikTok has offered various avenues for creators to monetize their content, adapting and evolving over time.
More Ways To Earn Money On TikTok
TikTok’s Creativity Program Beta
In response to evolving needs and market dynamics, TikTok announced the Creativity Program Beta at the end of February 2023. This new program aimed to provide a refreshed model for financially rewarding content creators.
To be eligible, creators must be at least 18 years old, have a minimum of 10,000 followers, and achieve at least 100,000 valid video views in the last 30 days. However, it’s important to note that some creators have reported low earnings from this program.
Despite putting in hours of work, a few have earned close to nothing, indicating variability in the program’s effectiveness across different creator experiences.
This suggests that while the Creativity Program Beta presents a new opportunity for monetization, its actual benefit can vary widely among creators.
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TikTok Creator Fund
The TikTok Creator Fund was a significant initiative by the platform to financially reward creators for their content. However, this fund was discontinued for creators in key markets such as the US, UK, Germany, and France starting December 16th, 2023.
The compensation from this fund was based on various metrics, primarily focusing on views and engagement. This system incentivized creators to produce content that resonated with their audience, as higher engagement and views translated into greater earnings.
TikTok Creator Marketplace
The TikTok Creator Marketplace is a platform where brands can connect with TikTok influencers for potential collaborations. It’s designed as a hub for businesses to find and partner with content creators who can help promote their products or services to a wider audience.
This marketplace offers detailed analytics on creators, helping brands make informed decisions based on audience demographics, engagement rates, and content style. For creators, it’s a valuable opportunity to monetize their influence and creativity by partnering with brands that align with their content and audience.
Brand Deals & Partnerships
Brand deals on TikTok are a crucial aspect of monetizing your account. To attract more sponsorship opportunities, it’s essential for creators to focus on several key areas.
Branding yourself effectively, building a large and engaged following, consistently posting high-quality content, and improving your profile are fundamental steps.
Additionally, creating a media kit can significantly enhance your appeal to potential sponsors. This kit should ideally showcase your unique value proposition, audience demographics, engagement rates, and successful past collaborations.
Brands approach influencer marketing with specific goals. Some might be looking for a one-time promotion through a TikTok video, while others seek long-term relationships with creators who can serve as brand ambassadors.
Understanding these goals and aligning your content and approach to meet them can greatly increase your chances of securing lucrative deals.
TikTok Live & Virtual Gifts
TikTok LIVE gifts offer another monetization avenue for creators. Fans can reward their favorite creators with these gifts during a TikTok LIVE video. To receive LIVE gifts, creators must first activate LIVE Gifting in their settings.
Additionally, creators can accumulate Diamonds through these gifts, which can be redeemed for money from TikTok. This system provides a direct way for fans to financially support creators they enjoy.
For setting up LIVE Gifts, the requirements include being at least eighteen years old in most regions. Creators must follow specific steps within the TikTok app to enable this feature.
This process ensures that both creators and viewers have a clear understanding of how LIVE gifts and Diamond collection work, maintaining a transparent and rewarding experience for both parties.
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Selling Merchandise
For creators with a substantial following on TikTok, selling merchandise can be a lucrative way to monetize their influence. This method includes a range of options such as fan merchandise, product sales, and even accepting tips from followers.
By leveraging their personal brand and audience connection, creators can create and sell items that resonate with their fan base. This could range from branded apparel and accessories to customized products that reflect the unique style or content of the creator.
The key to success in merchandise sales lies in understanding the preferences of your audience and offering products that genuinely appeal to them.
Affiliate Marketing
Affiliate marketing presents another profitable avenue for TikTok users. In this model, creators promote products using an affiliate link, earning a commission for each sale made through their unique link.
This approach allows creators to earn money by endorsing other people’s or companies’ products. It’s a symbiotic relationship where brands benefit from the creator’s influence and reach, while the creator earns a share of the profits from sales generated.
The effectiveness of affiliate marketing largely depends on the authenticity of the promotion and the relevance of the product to the creator’s audience.
Successful affiliate marketers on TikTok choose products that align with their content and audience interests, ensuring that their promotions feel natural and engaging rather than forced or out of place. This strategy not only helps in generating sales but also in maintaining the trust and engagement of the audience.
How Can You Make Viral Videos On TikTok?
Make Videos On Trends
Focusing on current trends is a key strategy to increase the visibility of your content on TikTok. Trending topics, challenges, or hashtags can act as catalysts for your videos.
By making content that aligns with these trends, you’re more likely to attract viewers who are already interested in that particular theme. It’s important to keep a close eye on the TikTok Discover page and identify trends that resonate with your style and audience.
Use Trending Videos
Drawing inspiration from trending videos or creating your own version of a popular video can significantly boost your reach. This approach allows you to tap into the audience that’s already engaged with a particular trend.
When you put your unique spin on a trending video, you offer something familiar yet new to the viewers, which can be a powerful combination for virality. It’s about striking the right balance between riding the trend wave and maintaining your originality.
Be Consistent
Consistency in posting is crucial for building and maintaining an audience on TikTok. Regular posting keeps your audience engaged and increases your visibility on the platform. The more content you put out there, the higher your chances are of one of your videos hitting the viral mark.
Consistency also means staying true to your niche or style, as this helps in building a loyal follower base that looks forward to your content. By combining regular posting with quality and creativity, you lay the groundwork for potential viral success.
How Can You Make Viral Videos On TikTok In 2024?
To increase the chances of your videos going viral on TikTok, here are some more strategies I’ve found effective:
Use Correct Hashtags
Utilizing the correct and relevant hashtags is essential for boosting the visibility of your videos. Hashtags act like beacons, guiding your content to those who are most interested in that topic.
When you use relevant hashtags, your videos are more likely to appear in search results and on the For You pages of users interested in those topics. It’s important to research and use hashtags that are not only popular but also align closely with the content of your video.
Be Creative & Unique
In the vast sea of content on TikTok, creativity and uniqueness are your best allies. Videos that offer something new or present a familiar concept in a fresh way are more likely to capture the audience’s attention and be shared.
Think outside the box and experiment with different angles, storytelling techniques, or visual effects to make your content stand out. Remember, unique content is memorable and has a higher chance of being circulated across various platforms, amplifying its reach.
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Upload At ‘Right Time’
Timing your uploads can significantly impact the visibility of your videos. The ‘right time’ generally means when your target audience is most active on TikTok. This can vary depending on factors like the time zone of your audience, their typical online hours, and days of the week.
Many creators find success by analyzing their TikTok analytics to identify peak activity times for their followers. Posting during these times means your content is more likely to be seen immediately, which can boost engagement and the potential for virality.
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Top 5 Most Rich TikTokers
Charli D’Amelio
Charli D’Amelio, a dancer and social media personality, has taken TikTok by storm with her captivating dance videos. Since her debut on the platform in 2019, she has amassed a net worth of $30 million. Her popularity skyrocketed, making her the most followed creator on TikTok, with over 150 million followers.
Notably, she was the first to reach 100 million fans on the platform. Her influence is such that she commands a minimum of $100,000 for a single sponsored post.
Charli’s remarkable earning power was showcased when she reportedly received $1 million for her appearance in a 2020 Super Bowl ad for Sabra Hummus.
In 2020, she earned $3 million, ranking her as the second highest-paid TikTok personality globally. By 2021, her earnings had soared to between $17 and $18 million, thanks to her diverse and successful endeavors.
Dixie D’Amelio
Dixie D’Amelio, a social media personality and singer, is another TikTok sensation. With a net worth of $15 million, she earns an impressive $42,570 per post on TikTok. A significant part of her income comes from sponsored posts, contributing to her multi-million dollar annual earnings.
Her partnerships span various brands, including a notable collaboration with Morphe in 2021. Dixie’s talent extends beyond TikTok as she ventures into the music industry.
Her first single, “Be Happy,” was an instant hit, securing the number one trending spot on YouTube upon its release. Her expanding brand reflects a strategic move to diversify her presence and income sources beyond social media platforms.
Addison Rae
Addison Rae, an internet personality with a towering net worth of $20 million, has made a significant mark in the digital world. In 2020, she was the highest-paid TikTok personality, earning $5 million before taxes.
Her earnings increased to $9 million in 2021. Addison’s income streams are diverse, including sponsorships, merchandise sales, and production deals. With over 80 million followers on TikTok, she has effectively monetized her fame through various channels.
These include a multi-film contract with Netflix, launching a clean makeup and skincare line, and even venturing into a singing career. Her ability to diversify her talents and business ventures has played a key role in her financial success.
Bella Poarch
Bella Poarch, an American singer and social media personality originally from the Philippines, has an estimated net worth of $9 million.
She became a viral sensation in 2020 with her TikTok video lip-syncing to Millie B’s “Soph Aspin Send,” which became the most liked video on the platform. Bella’s TikTok account boasts an impressive 92.7 million followers.
She commands up to $30,000 for a sponsored TikTok post and earns between $13,000 to $23,000 for sponsored Instagram content. Her sponsorships include high-profile brands like Moncler, Google, Tinder, and NYX Cosmetics.
Additionally, Bella has capitalized on her fame by launching her own line of merchandise, further expanding her income sources.
Josh Richards
Josh Richards, hailing from Toronto, Ontario, Canada, is a multifaceted personality encompassing roles as a social media influencer, actor, producer, host, and entrepreneur. Born on January 31, 2002, he first gained prominence on social media, particularly on TikTok, with his dance videos capturing a wide audience.
However, Josh’s ambitions and talents extend far beyond social media. He has successfully branched out into acting and singing, showcasing his versatility in the entertainment industry.
Additionally, his entrepreneurial spirit led him to co-found an entertainment company, further broadening his career scope. His net worth is estimated to be over $22.5 million, potentially even closer to $30 million–$40 million.