aaron krause net worth

How Rich is the Scrub Daddy CEO? – Aaron Krause Net Worth

Ever thought that a sponge could transform the business world with fortune, fame, and pride? 

Meet the sensation, Aaron Krause, a masterbrain who gave new dimensions to the business with a smiley-face sponge in the global marketplace. 

He is well-known for his most lucrative venture, Scrub Daddy, which is a kitchen sponge. 

Being a notable entrepreneur with over 22 years of experience in manufacturing and patenting remarkable products, Aaron Krause has established great dedication and hard work that has reflected well in his business. 

So, buckle up as we delve into Aaron Krause’s net worth, early life, and journey toward his successful career.

What is Aaron Krause’s Net Worth?

Being the CEO and founder of Scrub Daddy, Aaron Krause’s net worth in 2023 has successfully hit 70 million USD. 

Following the invention of this innovative product, he worked with his investor Lori Greiner on Shark Tank, which helped him compound his wealth.


Besides an increase in Scrub Daddy owner’s net worth, they’re also the third-largest sponge provider in the US, which helped them evolve into a MultiNational Corporation.

Largely due to the growth of his business Scrub Daddy. inc, established in 2012, Krause was able to add significantly to his wealth.  

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How Much Does Aaron Krause Earn Per Month?

As the owner and CEO of the company, Krause plays an integral part in the business with a hands-on approach. 

His deep involvement, ideal employee treatment, and effective business development have contributed to his success.

Krause’s business speaks volumes—the venture has already sold over 25 million Scrub Daddy products, making it over 175 million every year. 

Selling Scrub Daddy has triggered Aaron Krause’s net worth, making him the ultimate champion in the marketplace of cleaning products. 

Scrub Daddy earned over 100 million USD in revenue during the first quarter of 2017, with the growth of lifetime sales, making it 209 million USD in October 2019.

Regarding Aaron Krause’s net worth in 2022 for Scrub Daddy, the revenue has increased to 80%. In 2023, this has led to an increase of 100 million in the company’s revenue.

Also, the lifetime sales of the product is expected to go beyond 300 million dollars by the end of 2023.

Based on an estimated figure of annual income and salary, Krause makes about 20 million USD, which makes it an average of 1.7 million USD per month.

Also Read:How Much Is Scrub Daddy Worth?

Early Days of Aaron Krause 

Born in Wynnewood in Pennsylvania, the American Entrepreneur has built his success with persistent efforts with an inspiring life to speak about.

Krause’s career transformation journey began with his degree in Psychology at Syracuse University. 

He had a keen interest and enthusiasm towards business at a very young age, with a fascination for the working of mechanical devices, gadgets, and machinery. 

The early stages of his career included many business ventures like starting his pool maintenance firm, working life as a salesman for certain electronics businesses, operating a mobile car detailing firm, etc. 

He initially started the production of scrubbing pads to aid automotive mechanics to clean their hands from grime and grease. 

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Who bought Scrub Daddy on Shark Tank?

However, in 2008, 3M rejected this invention and he began looking for other applications for the scrubbing pad, which took him eventually into Shark Tank, the ABC reality show in 2012. 

His appearance on Shark Tank created a new history for Scrub Daddy. 

He pitched the product to a panel of investors, and Lori Greiner invested 200,000 USD for 20% equity, which made Scrub Daddy one of the most successful product deals of Shark Tank.

Aaron Krause and Lori Greiner further worked hard with the team to expand the product’s reach across the globe.

Scrub Daddy has also created viral trends on TikTok, with countless new followers, millions of likes and views, through creative ways to interact with the consumers and promote their products. 

Presently, Scrub Daddy is one of the most versatile cleaning products with unique features like amazing scrubbing capability and an exciting smiling face. 

This has created millions of dollars of sales, which contributed well to Aaron Krause’s net worth and hit customers everywhere in the world. 

Apart from scrubbing smiley sponges for hot and cold water, the company is also into selling scrubbing scrubbers, scrub brushes, scrubbing mops, etc. 

With his efforts, he proved that an in-depth understanding of the customer psyche can leave an edge to mold products that steal people’s hearts and wallets alike!

Also Read: Shark Tank Most Successful Products

How Did Aaron Krause Become So Successful?

Krause’s success travels beyond the scrubbing pads to the achievements in terms of his personal life and philanthropy. 

Regarding Aaron Krause’s family, he got married to Stephanie and has twin children named Sophie and Bryce. 

His passion for giving the best to his community and committing quality time with the family signifies the combination of ambition, hard work, love, and commitment towards fellow beings.

His achievement is a testament that proves his intelligent decision-making skills and entrepreneurial spirit which will inspire you while building/rebuilding your career. 

Aaron Krause’s scrubbing pad empire is a must-follow lesson if you’re looking for inspiration to build your business. 

Also Read:How Much Did Lori Make On Scrub Daddy?

Here are some key takeaways from the successful life of Aaron Krause:

  • Innovation is the Key Ranking Factor

Krause’s ability to create innovative products is a major factor behind his success. 

Creating products that attract and satisfy the evolving needs of customers is the need of the hour. 

Since he kept an eye on the changing customer needs, he was able to adapt and rework the products to gain an edge over the competition. 

  • Sustainability matters

Krause had recognized the importance of sustainability in the present business ecosystem, which he made a priority for the company. 

Consumers are largely worried about the environmental impacts of the products they use.

He also prioritized these factors of sustainability instead of only staying relevant and competitive in the marketplace.

  • Company culture is important

Krause has realized the importance of maintaining an optimistic work environment.

He has invested in the panel while always believing that the skills and resources are essential to take the next step ahead.

A positive working culture can help to gain the best talent, retain employees, encourage innovation and creativity, and build overall success. 

  • Philanthropy & giving back make results

Krause has actively engaged in many charity and philanthropic-related initiatives with his belief that businesses have the responsibility to utilize resources wisely, making a positive impact on the community. 

This brings more recognition, goodwill, employee and customer satisfaction, etc. with a sense of purpose rather than focusing on profit. 

Final Thoughts

Krause has said that almost 20+ countries have already moved towards Scrub Daddy and that they aim to hit every store across the country.

The company targets to make expansion into retail stores, drug chain stores, and supermarkets all over the globe.

Though initially rejected, Aaron Krause made a great comeback with the powerful business idea increasing his net worth.

This isn’t the end of the story— microfiber clothes and sponge caddies have lined up to add to the arrays of products. 

Though Scrub Daddy performs well in the market, Krause still has greater plans to something even more bigger.

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