If you are looking for the quick answer: Alo Yoga is a privately owned company. It was founded and is currently owned by childhood friends Danny Harris and Marco DeGeorge.
The brand operates under its parent company, Color Image Apparel, Inc., which also owns the wholesale giant Bella+Canvas. As of 2026, Alo Yoga remains independent of major conglomerates like Nike or Lululemon, maintaining a private ownership structure despite a market valuation estimated at $10 billion.
Meet the Alo brand owners: Danny Harris and Marco DeGeorge
While many global fashion brands are governed by faceless boards of directors, Alo Yoga is still steered by the two men who started it in a Los Angeles studio in 2007.
From Childhood Friends to Billionaire Entrepreneurs
Danny Harris and Marco DeGeorge didn’t just stumble into the “athleisure” trend; they helped define it. The duo grew up together in Los Angeles, sharing a bond that eventually turned into a multi-decade business partnership.
In 1992, long before the first pair of “Airlift” leggings was ever stitched, they launched Color Image Apparel. Their initial success wasn’t in yoga, but in the wholesale market, where they built a reputation for high-quality, ethically made “blank” apparel.
This experience gave them a massive competitive advantage: they already owned the supply chain and manufacturing infrastructure needed to scale a premium brand.
The Personal “Why”: Yoga as a Lifestyle
The birth of Alo (which stands for Air, Land, Ocean) was born out of personal transformation.
- Danny Harris turned to yoga to manage the high-stress environment of the fashion industry and chronic anxiety.
- Marco DeGeorge found relief in the practice following a debilitating back injury.
Seeing a gap in the market for yoga gear that was “studio-to-street”—technically proficient for a 90-minute hot yoga session but stylish enough for a Beverly Hills lunch—the founders launched Alo in 2007. Their vision was to move away from the purely athletic look of competitors and toward a “mindful” luxury aesthetic.
The 2026 Leadership Shift
While Harris and DeGeorge remain the primary owners and Co-CEOs, 2026 marked a significant evolution in their leadership team. To manage their explosive global growth, they appointed Benedetta Petruzzo (former CEO of Miu Miu) as the International CEO.
This move signaled the founders’ intent to transition Alo from a California favorite into a global luxury powerhouse, rivaling traditional European fashion houses.
Is Alo Yoga a Publicly Traded Company?
One of the most frequent questions from investors and consumers alike is whether they can buy Alo Yoga stock (often searched under the ticker “ALO”).
Private Ownership vs. The Stock Market
As of 2026, Alo Yoga is not a publicly traded company. Unlike its main rival, Lululemon (LULU), Alo has chosen to remain private. The company is still held in an equal 50/50 partnership by its founders, Danny Harris and Marco DeGeorge.
This private status is a deliberate strategic choice. By avoiding the quarterly pressure of Wall Street and public shareholders, the founders maintain total creative control.
This autonomy has allowed Alo to invest heavily in “non-traditional” retail ventures, such as the Alo Moves digital platform, luxury wellness clubs, and even the launch of the high-end Alo Atelier line, without needing to justify short-term margins to outside investors.
The $10 Billion Valuation and IPO Rumors
While the company is private, its “paper value” has skyrocketed. Following a massive surge in global sales—reaching an estimated $2 billion in annual revenue—financial analysts and investment firms like Moelis & Co. have valued the brand at approximately $10 billion.
While there has been persistent speculation regarding an Initial Public Offering (IPO), Harris and DeGeorge have remained “bootstrapped” for nearly two decades, meaning they have not taken significant outside venture capital. This makes Alo one of the most successful self-funded fashion stories in modern history.
The Parent Company: Color Image Apparel, Inc.
To understand who owns Alo, you must understand the engine behind it: Color Image Apparel, Inc. This is the umbrella corporation founded by Harris and DeGeorge in 1992 that houses their multi-billion dollar portfolio.
The Relationship Between Alo and Bella+Canvas
Many consumers are surprised to learn that Alo Yoga shares the same DNA as Bella+Canvas, the world’s largest manufacturer of wholesale “blank” apparel.
- The Logistics Edge: Because Color Image Apparel owns its own massive dyeing and cutting facilities in Los Angeles, Alo Yoga has a manufacturing speed and quality control level that most startups cannot match.
- Ethical Infrastructure: The parent company’s commitment to “Eco-Aware” manufacturing (solar-powered facilities and water-reduction technology) provides the ethical backbone for Alo’s sustainability claims.
Corporate Headquarters and Global Reach
Alo Yoga is managed out of its ultra-modern headquarters in Beverly Hills, California. These offices reflect the brand’s lifestyle-first approach, featuring on-site yoga studios, meditation rooms, and organic cafes. From this hub, the owners oversee a retail footprint that has expanded to over 130 “sanctuaries” (their term for stores) across the US, Europe, and Asia as of early 2026.
Why the Ownership Structure Matters for the Brand
The fact that Alo Yoga remains under the private control of Danny Harris and Marco DeGeorge—rather than a massive corporate board—is the primary reason for its unique market position. This structure allows the owners to prioritize “brand energy” over quarterly profit margins.
The “Air, Land, Ocean” Mission
The name Alo is not just a catchy word; it is an acronym for Air, Land, and Ocean. This name reflects the founders’ philosophy that a “clean practice” (yoga) is impossible without a clean environment.
Under current ownership, this has manifested in several tangible ways:
- Solar-Powered Operations: Their Los Angeles headquarters and primary distribution centers are 100% solar-powered.
- Ethical Production: Alo is WRAP-certified (Worldwide Responsible Accredited Production), ensuring that their facilities maintain fair wages and humane working conditions—a standard the owners have maintained since their early days with Color Image Apparel.
- Recycled Materials: As of 2026, the brand has increased its use of recycled nylon and polyester, aiming for a closed-loop production cycle by the end of the decade.
Expanding the “Ecosystem” in 2026
Private ownership has allowed the founders to treat Alo as an “ecosystem” rather than just a clothing store. In early 2026, the brand doubled down on this by:
- Hiring Luxury Leadership: Bringing on Benedetta Petruzzo (former Miu Miu CEO) as International CEO to help the brand compete with legacy luxury houses like Prada and Dior.
- Multicategory Expansion: Launching Alo Atelier, a high-end luxury line, and expanding their footwear and “clean beauty” skincare divisions.
- Alo Gives: A non-profit initiative funded by the owners that brings yoga and mindfulness to millions of schoolchildren, furthering the founders’ original mission to “spread good.”
Conclusion: The Future of Alo Under Current Ownership
As we move through 2026, the ownership of Alo Yoga remains one of the most stable and successful in the apparel industry. By staying private and “bootstrapped,” Danny Harris and Marco DeGeorge have built a $10 billion empire that answers to yogis and fashion enthusiasts rather than shareholders.
Whether you are wearing their signature leggings for a workout or a night out, you are participating in a vision that started with two childhood friends and a simple goal: to bring the “Air, Land, and Ocean” into every aspect of modern life.