The Back to Front Show
Web & tech industry banter with Keir Whitaker & Kieran Masterton
Back Stories with Kurt Elster
In this episode of Back Stories, Keir chats with Kurt Elster — founder of ecommerce agency Ethercycle, host of the popular Ecommerce Hacks Weekly video series, author of Ecommerce Bootcamp, and the host of The Unofficial Shopify Podcast.
Topics included the benefits of the “peacock” jacket, naming your company, specialisation, automating inbound leads, productised consulting, and much more.
- Kurt’s personal web site
- Kurt on Twitter
- “Ecommerce Bootcamp” — Kurt’s book
- The Unofficial Shopify Podcast — Kurt’s podcast
- Ethercycle — Kurt’s company
- Ecommerce Hacks Weekly — Kurt’s newsletter