Diageo holds the global trademark rights to Cîroc Ultra-Premium Vodka, but the North American landscape for the luxury spirit has just changed dramatically. The spirits giant has traded its North American ownership of Cîroc for a majority stake in Lobos…
7UP doesn’t follow the rules when it comes to corporate ownership. Unlike most major soda brands, this iconic lemon-lime beverage operates under a unique split ownership model in 2025. Keurig Dr Pepper owns and manages 7UP in the United States,…
The industrial supply market has transformed dramatically over the last few years. While Grainger has long dominated the MRO landscape, several hidden leaders are steadily claiming their own territory in 2025. Despite Grainger’s substantial network of 598 branches and 33…
E.l.f. Cosmetics has become the center of beauty industry attention. What started as a $1 cosmetics brand in 2004 is now the third-largest mass cosmetics brand in the United States. Founded by Joseph Shamah and Scott Vincent Borba, e.l.f. began…
