The numbers don’t add up when it comes to Liver King’s net worth. Brian Johnson (aka Liver King) claimed a $310 million net worth in 2023. However, financial analysts tell a different story. MoneyMade’s independent estimates put his liquid net worth at just $10-12 million.
The sort of thing I love about this story is the huge difference between what he claims and what experts say he’s worth. Let’s break down how this raw meat-eating influencer built his wealth. His story started with a $7,000 credit card cash advance to start Ancestral Supplements. Today, Johnson runs multiple successful businesses that generate millions. Each of his supplement brands brings in over $1 million yearly. His website sales could reach $3-4 million per year.
Let’s get into the real story behind Liver King’s wealth, his business ventures, and Brian Johnson’s financial claims. The biggest problem is figuring out his true net worth. But one thing is certain – Liver King turned his controversial lifestyle choices into a money-making machine.
Liver King’s Net Worth in 2025: What the Numbers Say
Nobody seems to agree on Liver King’s exact net worth in 2025. Brian Johnson claims he’s worth $310 million, but financial analysts paint a much different picture.
Self-reported vs third-party estimates
The numbers tell two completely different stories. Johnson’s website boldly states his net worth is $310 million. But MoneyMade’s analysis shows his liquid assets are nowhere near that – just $10-12 million. This huge gap raises questions about how influencers report their wealth.
His wellness companies supposedly bring in $100 million yearly, and he claims a personal income of $24 million as of 2022. These big numbers don’t match what third-party financial experts say about his business empire.
How much is the Liver King worth today?
The most trustworthy financial reports put Liver King’s actual net worth around $12 million in 2025.
This number comes from adding up his different income sources:
- Supplement Companies: Ancestral Supplements and Heart & Soil each make over $1 million yearly
- Website Sales: Brings in about $3-4 million per year
- Amazon Sales: Adds another $24 million yearly
- Real Estate Holdings: He owns an Austin mansion worth $4 million and Liver Ranch valued at $1 million
After business expenses, his real wealth is much lower than what he claims. Still, it’s impressive for someone who built his brand by eating raw organs.
Why there’s so much confusion around his net worth
Several things make it hard to pin down the real numbers. Johnson’s website tells a detailed story of his wealth growth that might oversell his success. People often mix up company revenue with personal wealth too.
His companies’ values are all over the place. He says Ancestral Supplements jumped from $3 million to $50 million in just one year. Independent analysts say the company makes between $380,000 and $3 million yearly, and Johnson’s share is about $1 million.
He also says he owns 10-12 other business ventures that nobody knows much about. This makes it tough for outsiders to figure out what he’s really worth, and the debate keeps going despite attempts to clear things up.
How Did Liver King Make His Money?
Brian Johnson didn’t build his wealth through social media fame alone. This controversial fitness influencer created his fortune through multiple revenue streams that add up to his claimed liver king net worth.
Ancestral Supplements and Heart & Soil
Johnson’s wealth stems from his supplement companies. His flagship brand, Ancestral Supplements, made $3 million in its first year and jumped to an impressive $50 million the next. These supplement brands are the foundations of his empire and showcase his “ancestral living” philosophy.
Johnson owns stakes in at least four supplement brands that each make over $1 million yearly. Heart & Soil, his weight loss supplement company, generates around $5 million each year. The Fittest (a strength supplement company) and Medicine Man Plant Company (a mushroom-based supplement business) brought in about $1 million in their first year.
Social media income and brand deals
Johnson started late on social media, creating his first account in 2022, but quickly grew to over 10 million followers on different platforms. His massive following brings in between $1.4-1.8 million yearly from social media activities. His online presence helps him sell product endorsements, especially those that match his raw-organ-eating persona.
Real estate investments and property value
Real estate makes up much of Johnson’s portfolio. He bought his first commercial property for $2.7 million, put another $2 million into improvements, and now collects $50,000 monthly in rent. His home is an 8,300-square-foot Spanish-style mansion in Austin, Texas, worth about $4 million. He also owns “Liver Ranch,” valued at about $1 million, with a pool, pond, and space for livestock.
Public appearances and speaking gigs
Johnson varies his income through speaking events, wellness conferences, and fitness coaching. He and his wife have launched their animal-based brand Krowa Beauty. Their future plans include wellness resorts in ranch-like settings, which could add another stream of income to their growing empire.
The Rise of Brian Johnson: From Pharma to Fame
Every empire has a story of transformation behind it. Brian Johnson’s trip from a bullied child to supplement mogul shows how his liver king net worth started long before his shirtless videos became viral.
Early life and education
Brian Johnson was born in San Antonio, Texas. He lost his father as a toddler. He grew up without a male role model and faced constant bullying at school because of his small size. His life took a new turn when he found his mother’s boyfriend’s weight set. Weightlifting gave him confidence, and people started seeing him differently. A classmate once compared him to Mark Wahlberg – a moment Johnson calls “probably changed my life forever”.
Johnson earned his biochemistry degree from Texas Tech University. He started medical school but left during orientation.
Pharmaceutical career and dental business
Johnson’s first job was at a pharmaceutical company. This job choice stands in stark contrast to his later anti-modern medicine views. His stable income let him enjoy expensive hobbies like snowboarding. He met his future wife Barbara on the slopes in 2004.
The couple built a thriving dental practice together. Barbara worked as a dentist while Brian ran the business operations. They started with a $250,000 investment each and later sold the practice for an undisclosed amount.
Birth of the Liver King persona
A personal crisis sparked the Liver King character. Johnson’s sons faced severe health issues, including life-threatening allergies. He searched for solutions and found that ancestral living principles could help.
Building a brand through ancestral living
Johnson launched his social-first presence in 2021 with professional help. His strategy showcased his physique and promoted nine “ancestral tenets”: sleep, eat, move, shield, connect, cold, sun, fight, and bond. Raw organ eating videos and his carefully crafted persona caught millions of followers’ attention. These elements are the foundations of his supplement empire.
Controversies That Shaped His Empire
Scandals have shaken Brian Johnson’s empire and tested his liver king net worth throughout his career. These controversies damaged his reputation but sometimes made him even more famous.
Steroid scandal and leaked emails
Johnson’s credibility took its biggest hit in December 2022. Leaked emails showed he spent about $11,000 monthly on steroids and human growth hormone. This revelation contradicted his claims that his physique came from his ancestral lifestyle and diet. He denied using steroids at first but ended up confessing in a YouTube video that got over 4 million views. “I lied, and I misled a lot of people,” he admitted. He also acknowledged that Liver King was just a persona “engineered to go viral”.
Fan backlash and lawsuit
His steroid confession sparked outrage. Angry followers filed a $25 million class-action lawsuit against him. They claimed Johnson and his company misled customers with “cult-like” practices and pushed a “dangerous and life-threatening” raw meat diet. Fans felt deceived into buying his muscle-building supplements based on lies about his natural physique. The case ended up getting dropped, but his reputation suffered heavily.
Netflix documentary revelations
Netflix released “Untold: The Liver King” in May 2025. The documentary exposed troubling details about his personal life. Child Protective Services visited his home monthly because of his sons’ extreme diet. Johnson showed little remorse in the film. “I want the world to know that I was wrong… I got all of it wrong”, he said, while claiming “99 percent of the f-cking truth is what I would suggest to you that I’ve shared”.
Recent arrest and mental health concerns
Things got worse in June 2025. Johnson was arrested in Austin for making “terroristic threats” against podcaster Joe Rogan. He got out on $20,000 bail. The court ordered a mental health evaluation and told him to stay 200 yards away from Rogan and his family. His fans worried about his mental state, with some thinking he had “an episode of schizophrenia”. This whole ordeal marked another dramatic chapter for the controversial influencer who keeps facing new scandals.
Conclusion
Brian Johnson’s real net worth is nowhere near his claimed $310 million. Financial experts estimate the Liver King’s wealth at $10-12 million. This amount impresses many since he built his empire on raw organ consumption.
A $7,000 credit card advance launched Johnson’s path to millions. His supplement companies, Ancestral Supplements and Heart & Soil, generate most of his wealth through millions in annual revenue. On top of that, his smart moves into real estate, social media money-making, and speaking events created multiple income streams that grow despite his controversies.
The steroid scandal hit Johnson’s reputation hard. He preached ancestral living as his secret to success until leaked emails exposed his $11,000 monthly steroid habit. Lawsuits and public outrage followed, yet Johnson kept his business empire largely intact.
His recent legal issues cast doubt on the Liver King brand’s future. His arrest over alleged threats to Joe Rogan raised eyebrows. All the same, Johnson bounced back from scandals that would crush most influencers.
The gap between Johnson’s public claims and his actual finances points to a bigger problem in influencer culture. Marketing dreams often blur into outright lies. Yet Johnson’s business skills shine through the controversy. He spotted a gap in the wellness market and built his brand through smart marketing and business growth.
Love him or hate him, Brian Johnson shows what’s possible and what can go wrong when building a personal brand in today’s digital world. His journey warns against stretching the truth while showing how even flawed stories can build real business success.
FAQs
Q1. What is Liver King’s actual net worth?
While Brian Johnson (Liver King) claims a net worth of $310 million, independent financial estimates suggest his actual liquid net worth is closer to $10-12 million. This figure takes into account his supplement companies, real estate holdings, and various income streams.
Q2. How did Liver King build his wealth?
Liver King built his wealth primarily through his supplement companies, Ancestral Supplements and Heart & Soil. He also earns income from social media, brand deals, real estate investments, and public appearances. His businesses focus on promoting an “ancestral living” lifestyle and organ-based supplements.
Q3. What controversies has Liver King faced?
Liver King has faced several controversies, including a steroid scandal where leaked emails revealed his use of performance-enhancing drugs, contradicting his claims of natural fitness. He’s also faced a class-action lawsuit from fans, been the subject of a Netflix documentary, and was recently arrested for making threats against Joe Rogan.
Q4. Is Liver King’s lifestyle and diet scientifically proven?
While Liver King promotes an “ancestral living” lifestyle and raw organ consumption, there’s no scientific consensus supporting his extreme diet and lifestyle choices. In fact, his admission to steroid use contradicts many of his claims about achieving his physique naturally through diet alone.
Q5. How has Liver King’s brand been affected by recent events?
Despite numerous controversies, including the steroid scandal and recent legal troubles, Liver King’s brand has shown resilience. While his credibility has been damaged, he maintains a significant following and continues to operate his supplement businesses. However, long-term sustainability of his brand remains uncertain given ongoing scandals and legal issues.