When it comes to DIY and grassroots ideas, the growth of the podcast market has been one of the most profound and sustained changes we have seen in the media world so far this century. While that’s not to diminish the role of legacy media and marketing, podcasts have been able to cut through a lot of the barriers that have long hindered traditional media.
TV and radio commanded a huge chunk of the audience, but they had to adopt a scattergun approach to their marketing. Sure, you’d find niche magazines or shows that would cover lesser-known topics, but they had to ensure their product appealed to as large an audience as possible. Podcasts have changed this.
They’ve broken down the walls, allowing people to launch their own radio-style shows or tap into a wide array of niche topics and ideas. As this market continues shifting in favor of new media, how could this change impact the casino gaming industry?
A Global Pool Of Customers
Compared with casino gaming markets of the past, the market has grown and become far more visible globally. This is almost exclusively down to the internet. No longer do casinos need to adopt ideas that target a local market; they can leverage digital payment solutions and borderless fintech, such as Bitcoin and its underlying blockchain, to reach as large an international audience as possible.
The rise of digital assets within specific areas of the casino gaming market, like blackjack, has highlighted just how much of a market there is for customers looking to combine classic games they are familiar with, with new borderless payment options, whether we are talking about a bitcoin casino blackjack players will gravitate towards, or we are looking at casino gaming more broadly. It is this ethos that has enabled podcasts to become market leaders, too.
Not only do they have a global pool of customers to choose from, but they can tap into a niche and appeal directly to those who want hyper-specific content about things that interest them, whether it is blackjack gaming, casino gaming from a more generic perspective, or the advances that blockchain and Bitcoin are bringing into the gaming market on a larger scale.
Bespoke Yet Global
You only need to look at Spotify or YouTube to see how bespoke markets now hoover up a global audience. Professional video gaming has exploded in popularity since the early 2010s. Within the space of a decade and a half, it’s gone from a promising area of the gaming market to full streams of individual tournaments and lengthy highlights becoming commonplace, as you can see in the link below.
Podcasts have helped to supplement the demand. Those who enjoy gaming can devote all their time and energy to creating a podcast and a product specifically for this audience. While it’s not going to work all the time, given that they are competing against an international market, for those that can make headway, the marketing upside can be significant.
Moving With The Tech
One of the reasons technology has transformed podcasting is that previously, specialist roles could be streamlined, allowing the podcaster to take full autonomy over their product. This can include video editing software that leverages AI, to AI software that can manage social media posts and post your videos at times when they are likely to find the largest audience.
From a management perspective, subtitle generators are another tool that allows people to deliver their product without having to onboard a team, thereby trimming overall costs. This means more people can try their hand at launching a product, tackling a niche market, and ultimately turn their hobby into a full-time role.
With these markets becoming more bespoke, podcasts that hone in on casino gaming, whether it’s specific games or the fabric of the industry in a broader context, have been gaining traction as the markets continue to grow. It’s not a coincidence.
Final Thoughts
Podcasts are a more cost-effective, grassroots, and highly specific form of marketing. From a casino gaming perspective, platforms with the budget can simply choose a handful of key influencers to partner with. Some will focus on social media platforms like Instagram, whereas others will target streamers or YouTubers who have amassed a following.
The bespoke element is such an enormous change in media, and while it has led to market saturation, with some even decrying the end of the have-a-go era, for those who are not looking to make a quick buck, and have a detailed plan about tapping into their chosen niche, stand a great chance of making it work.
Like any business, it takes execution, commitment, and capital to get started, but with the right management and ethos, the top casino gaming podcasts could become some of the most lucrative marketing avenues in the entire industry, and it’ll be fascinating to see how it pans out. Social media is likely to remain the main spearhead, but don’t overlook the potential in podcasting, especially for those who can command a large audience.