If you want a quick answer: Shopify currently powers around 6.9 million live stores across 175+ countries, generated $11.6 billion in revenue in 2025, holds a 26.7% share of the top one million ecommerce sites globally, and has facilitated over $1.6 trillion in cumulative sales since it launched in 2006. It is, by almost every meaningful measure, the world’s dominant ecommerce platform for direct-to-consumer selling.
But that single paragraph only scratches the surface. Whether you’re a merchant evaluating the platform, an investor tracking its financial trajectory, or a marketer benchmarking performance, the full picture is far more interesting — and far more useful.
Below, we’ve compiled the most comprehensive and up-to-date collection of Shopify statistics for 2026, covering everything from store count and market share to conversion rates, profit margins, payments data, BFCM records, and the competitive landscape.
Quick Snapshot: Key Shopify Statistics for 2026
| Metric | Figure |
| Live Shopify stores | ~6.9 million |
| Total revenue (2025) | $11.6 billion |
| Gross Merchandise Volume (2025) | $378 billion |
| Share of top 1 million ecommerce sites | 26.7% |
| Shop Pay users | 200 million+ |
| BFCM 2025 sales | $14.6 billion |
| Employees | ~8,100 |
| Countries with Shopify merchants | 175+ |
01. Key Shopify Facts at a Glance (2026)
Shopify started life in 2006 not as a software company, but as a snowboarding equipment store. Its three founders — Tobias Lütke, Daniel Weinand, and Scott Lake — couldn’t find ecommerce software that satisfied them, so they built their own. Two months of coding later, they had a working store called Snowdevil. Within two years, they’d turned that code into a platform anyone could use, renamed it Shopify, and launched it officially in June 2006.
Nearly two decades on, the numbers tell the story of what that decision became.
Shopify has generated over $1.6 trillion in cumulative Gross Merchandise Volume since its founding — meaning its merchants have collectively sold more than $1.6 trillion worth of goods through the platform. That figure grows every quarter. In 2025 alone, GMV reached $378 billion, a 29% increase on the prior year.
The company makes money in two ways. Subscription Solutions — the monthly or annual fees merchants pay for their plan — account for around 25% of Shopify’s revenue. Merchant Solutions — payments processing, shipping, loans, apps, themes, and currency conversion — make up the remaining 75% and are growing fastest.
For every $1 of revenue Shopify earns, its merchants collectively earn approximately $40.82. That’s not a marketing line — it’s a meaningful signal of how the platform’s growth and merchant success are structurally linked.
Shopify went public in May 2015 at $17 per share. Its market cap today sits at approximately $84 billion. CEO Tobias Lütke personally owns around 6% of the company but controls roughly 40% of its voting power through a dual-class share structure agreed by shareholders in 2022.
02. How Many Shopify Stores Are There in 2026?
According to internet statistics company Builtwith, there are currently 6,901,524 live websites powered by Shopify. Over the course of its 19+ year existence, more than 11 million online stores have been created on the platform in total — meaning millions have launched and subsequently closed, which speaks to the platform’s high turnover as much as its popularity.
The growth of the platform has been dramatic. In 2012, Shopify had just 41,000 users. By 2019, it crossed the one million mark. Today it’s approaching seven million.
| Year | Active Shopify stores |
| 2012 | 41,000+ |
| 2015 | 200,000+ |
| 2017 | 609,000+ |
| 2019 | 1,000,000+ |
| 2021 | 2,063,000+ |
| 2022 | 4,192,000+ |
| 2024 | 5,460,000+ |
| 2026 | 6,900,000+ |
It’s worth being clear-eyed about what that growth means in practice. Shopify stopped publicly disclosing its exact merchant count a few years ago, instead referring only to “millions of merchants.” The figures above come from third-party tracking by Builtwith, and they measure live websites — not all active merchants.
The platform also has a high churn rate. Annual merchant churn is estimated at 25–30%, meaning roughly one in four Shopify merchants leaves the platform each year. Only around 10% of newly launched stores remain active after 90 days. The success rate for Shopify stores sits between 5% and 10%, broadly in line with the wider ecommerce industry’s pattern of early failure. Most stores that don’t succeed fail within the first 120 days of trading.
That said, for those who make it work, the platform has generated genuine businesses at every scale — from independent craft sellers to global household brands turning over hundreds of millions annually.
03. Shopify Market Share and Competitive Position
When it comes to market share, the metric that matters most isn’t share of all ecommerce websites — it’s share of the sites that actually drive meaningful traffic and revenue.
By that measure, Shopify is the clear leader. It commands a 26.7% share of the top one million ecommerce sites globally — a combination of regular Shopify stores (around 25%) and Shopify Plus stores (around 9% of the top million). No other ecommerce platform comes close at that tier.
In the US specifically, 28% of all hosted ecommerce sites are built on Shopify, putting it 11 percentage points ahead of WooCommerce. Shopify’s US stores collectively account for more than 12% of all US ecommerce sales — a striking figure given how fragmented the retail landscape is.
Globally, Shopify holds approximately 10% of the worldwide ecommerce platform market by total site count. That figure looks modest next to WooCommerce’s 38.74%, but WooCommerce’s dominance is concentrated in smaller, lower-traffic sites. When you look at the stores where most online spending actually happens, Shopify is decisively out front.
Here’s how the competitive landscape breaks down:
| Platform | All ecommerce sites | Top 1 million sites |
| WooCommerce | 38.74% | 8% |
| Squarespace | 14.67% | 0.3% |
| Shopify | 10.32% | 26.7% |
| BigCommerce | ~0.3% | Small share |
WooCommerce has around 6.2 million live ecommerce sites and an extraordinary 85% share of the WordPress ecommerce plugin market. Squarespace has 7.17 million live sites but just 0.3% of the top-million tier — reflecting its concentration in portfolio and brochure sites. BigCommerce has 38,673 live stores, feature-comparable to Shopify but with a much smaller footprint. Wix has over 8.76 million websites in total, with around 700,000 operating as online stores.
04. Shopify Revenue and Financial Performance
Shopify’s financial trajectory since its 2015 IPO has been one of the more striking growth stories in technology. Revenue has compounded at high rates for most of the past decade, and the 2025 full-year results confirm that growth has not slowed.
Full-year 2025 revenue: $11.6 billion — approximately 30% growth year on year.
For context, Shopify’s 2024 full-year revenue was $8.8 billion (26% growth on 2023), and its Q3 2025 quarter alone generated $2.844 billion in total revenue. Subscription Solutions contributed $699 million of Q3 2025 revenue (17% YoY growth), while Merchant Solutions — the larger and faster-growing segment — delivered $2.145 billion (38% YoY growth).
On the profitability side:
- Gross profit 2024: $4.47 billion
- Gross profit Q3 2025: $1.391 billion (24% YoY increase)
- Free cash flow 2025: $2 billion
- Free cash flow margin: 17%
- Operating margin: approximately 17.37%
- Profit margin: approximately 16.65%
Gross Merchandise Volume — the total value of goods sold through the platform — reached $378 billion in 2025, a 29% increase on 2024. The cumulative GMV since Shopify’s founding now exceeds $1.6 trillion.
Monthly Recurring Revenue (MRR) in Q3 2025 was $193 million, up from $175 million in Q3 2024.
Shopify’s stock currently trades at around $114 per share. Its all-time closing high was approximately $169 in November 2021. The company does not pay dividends and has stated it does not intend to.
05. Which Countries Use Shopify the Most?
Shopify’s merchant base is genuinely global, but it remains heavily concentrated in English-speaking markets — particularly the United States.
Of the 6.9 million live Shopify stores, approximately 3.75 million — around 53% — are based in the US. That concentration is even more significant when you consider that Shopify-powered US stores collectively account for over 12% of all US ecommerce sales, according to the Financial Times.
The next largest markets by store count are:
| Country | Shopify stores |
| United States | 3,752,603 |
| United Kingdom | 244,694 |
| Germany | 191,767 |
| Australia | 171,480 |
| Canada | 137,170 |
| Brazil | 77,660 |
| Mexico | 33,664 |
| Chile | 20,830 |
| China | 16,081 |
Nine of Shopify’s top 20 markets by merchant count are in Europe, reflecting the platform’s strong penetration across the continent. Shopify is also expanding into Southeast Asia through new partnerships with aCommerce in Indonesia, Thailand, and the Philippines.
China stands out as a notable gap. Despite being the world’s largest ecommerce market — estimated to be worth $3.3 trillion by the end of 2026 — Shopify powers just 16,081 stores there. Western platforms face well-documented structural barriers in China. Shopify has attempted to address this through a strategic partnership with JD.com, which enables cross-border selling to Chinese consumers with a four-week setup time rather than the standard twelve-month process for foreign brands.
Interestingly, around 20 countries worldwide have just a single active Shopify store — including Saint Helena, Gabon, Panama, and French Guiana.
06. Shopify Conversion Rates and Store Performance Benchmarks
This is one of the most searched questions among Shopify merchants, and the data is more nuanced than a single headline figure suggests.
The average conversion rate across all Shopify stores is approximately 1.4%, according to ecommerce analytics platform Littledata. That might sound low — and in isolation, it is. But it reflects the reality that a large share of Shopify stores are either newly launched, poorly optimised, or operating in highly competitive niches where casual browsing is common.
Among stores that are performing well, the numbers look considerably better:
| Cohort | Conversion rate |
| Top 10% of Shopify stores | 4.7% |
| Top 20% of Shopify stores | 3.2%+ |
| Average across all stores | 1.4% |
| Bottom 20% of stores | ~0.4% |
| Highest recorded on Shopify | 8% |
Mobile performance is slightly softer. The average mobile conversion rate is 1.2%, though the top 20% of stores achieve mobile conversion rates of 3.9% or higher — a meaningful gap that reflects the importance of mobile checkout optimisation.
Checkout completion rates tell a similar story. Desktop checkout completions average 45.2%, rising to 58.7% for the top 20% of stores. Mobile checkout completions average 44%, with only the top 10% achieving rates of 63.9% or higher.
Average Order Value (AOV) ranges considerably by store type. Most Shopify stores fall around $85–$92 AOV. The top 20% of stores average $192, while the top 10% average $311. Stores with AOVs below $60 typically indicate either low-value product categories or early-stage operations.
Higher AOV categories include furniture, electronics, and luxury goods. Lower AOV categories tend to include apparel accessories and consumables. Merchants most commonly improve AOV through product bundling, upsell and cross-sell mechanics, free shipping thresholds, and volume discounts.
07. Shopify Payments, Shop Pay and Transaction Data
Payments is one of Shopify’s fastest-growing business lines — and arguably the most strategically important, since it ties merchants more deeply to the platform’s infrastructure.
Over 2 million merchants currently use Shopify Payments as their primary payment processor. Shopify Payments is available in 40 countries and processed approximately 65% of Shopify’s total GMV in Q3 2025 — around $60 billion of the $92 billion in platform-wide sales that quarter. Payments volume grew 37% year on year in 2025, the fastest-growing major segment in the business.
Shop Pay — Shopify’s accelerated one-click checkout product — has become one of the largest checkout solutions in ecommerce. It now has over 200 million users globally, up from 150 million in earlier data. Since launching in 2017, Shop Pay has generated a cumulative GMV of over $127 billion.
The performance case for Shop Pay is compelling for merchants: conversion rates increase by up to 50% when Shop Pay is used compared to guest checkout. During BFCM 2025, 32% of all orders were placed through Shop Pay, with Shop Pay GMV growing 39% year on year over the weekend.
Shopify also offers Shopify Capital, its merchant funding product, which has provided over $5 billion in loans and cash advances to merchants since launching in 2016. Funding is assessed automatically using store performance data — no traditional credit application required.
08. Shopify Black Friday Cyber Monday Statistics
Black Friday and Cyber Monday have become the clearest annual demonstration of what Shopify’s infrastructure can handle — and the results keep improving.
During BFCM 2025, Shopify merchants collectively generated $14.6 billion in global sales — a 27% increase on 2024 (24% on a constant currency basis). The peak moment came at 12:01 PM EST on Friday 28 November, when sales hit $5.1 million per minute.
81 million+ consumers worldwide made purchases from Shopify-powered brands over the weekend. More than 15,800 entrepreneurs made their first ever sale on Shopify during the period, and 94,900+ merchants recorded their highest-selling day ever.
Other notable BFCM 2025 figures:
- Average cart value: $114.70
- Cross-border orders: 16% of all orders
- Packages tracked via Shop App: 136 million+
- Peak data processing: 11 terabytes of logs per minute
- Shop Pay orders: 32% of all BFCM transactions
- Shop Pay GMV growth: 39% YoY
Top product categories were cosmetics, clothing tops and trousers, activewear, and fitness and nutrition products. The top cities by order volume were Los Angeles, New York, London, San Francisco, and Miami.
For context, BFCM 2023 generated $9.3 billion in sales — meaning that in just two years, Shopify merchants’ BFCM performance grew by 57%.
09. Shopify App Store Statistics
The Shopify App Store has expanded significantly and now features over 16,000 publicly available apps — up from the 13,000 figure cited in older sources. This ecosystem is central to how merchants customise and scale their stores.
More than 80% of Shopify merchants use at least one third-party app, with the average store running approximately 6 apps simultaneously. Total app installations across the platform now exceed 25 million.
For developers, the App Store represents a meaningful revenue channel. App developers have collectively earned over $1 billion through the platform. Shopify’s revenue share policy has become one of the most developer-friendly in ecommerce: according to TechCrunch, Shopify takes 0% of revenue on a developer’s first $1 million in annual app sales, rising to 15% thereafter.
The review process for new app submissions has also improved, with Shopify reporting 30% faster processing times following clearer prerequisites and more transparent approval guidance.
The ten most installed apps on Shopify currently are:
- Facebook & Instagram
- Shopify Messaging
- Google channel
- Shopify Point of Sale
- Shopify Inbox
- Buy Button channel
- DSers — AliExpress Dropshipping
- Geolocation
- TikTok
10. Shopify Plus Statistics
Shopify Plus is the platform’s enterprise-grade tier, designed for high-volume merchants and global brands. Pricing starts at $2,300 per month on a three-year contract, or $2,500 per month on a one-year term.
According to Builtwith, there are currently 81,585 active Shopify Plus stores worldwide. Of these, 43,764 are based in the US, and 5,804 are in the UK — Shopify’s second-largest market.
Despite representing a small fraction of total stores, Shopify Plus accounts for 6.7% of the top one million internet sites — and contributes around 31% of Shopify’s Monthly Recurring Revenue. That outsized revenue contribution reflects the gap in plan pricing: a single Plus merchant pays between 59x and 500x what a Basic or Starter plan merchant pays monthly.
The platform’s B2B commerce — wholesale and trade selling — is growing fastest of all segments within the Plus ecosystem. B2B GMV grew 96% year on year in 2025, making it Shopify’s highest-growth business line.
Notable brands currently using Shopify Plus include Gymshark, Mattel, Allbirds, Kylie Cosmetics, Adele, Victoria Beckham, Steve Madden, and Carhartt. Tesla, LVMH, and Nestlé are among the largest companies by market capitalisation using Shopify infrastructure.
11. Shopify Capital and Merchant Funding
Shopify Capital is one of the platform’s less-discussed features, but for many merchants it represents something meaningfully different from traditional business finance.
Since launching in 2016, Shopify Capital has provided over $5 billion in funding to merchants in the form of loans and cash advances. Funding amounts range from a few hundred dollars for newer stores to several million for high-volume businesses.
The key differentiator is how eligibility is assessed. Rather than requiring a traditional credit application, Shopify evaluates merchants based on their actual store performance data — order history, revenue trajectory, return rates, and customer behaviour. This removes a significant barrier for small business owners who lack the credit history or collateral that conventional lenders require.
Cross-border successes give a sense of the impact. Companies like Caden Lane reported a 691% increase in international sales year on year after using Shopify’s managed markets infrastructure. Glasvin saw 71% international growth over the same period.
Shopify Capital is currently available in the US, UK, Canada, and Australia.
12. Average Shopify Store Revenue and Profit Margins
One of the most commonly searched questions about Shopify is how much the average store makes. The honest answer is that the range is enormous, and a single average figure obscures more than it reveals.
Here’s how monthly revenue breaks down across the merchant base:
| Revenue tier | Description |
| $0–$1,000/month | New or early-stage stores, testing products |
| $1,000–$10,000/month | Growing small to mid-sized stores with consistent traffic |
| $10,000+/month | Established stores with optimised marketing and repeat buyers |
| $100,000+/month | Scaling brands |
| $1M+/month | Top-tier stores, major DTC brands, high-volume operations |
Revenue distribution on the platform is highly uneven. A small percentage of stores account for a disproportionately large share of total platform GMV. The top 10% of stores generate substantially more than the median, and the bottom 10% generate very little.
Among the highest-earning Shopify merchants by estimated annual revenue:
| Store | Industry | Est. annual revenue |
| Herman Miller | Furniture | $821.7 million |
| Peloton | Fitness equipment | $247.9 million |
| Waterdrop US | Health & wellness | $228.8 million |
| Steve Madden | Fashion | $184.2 million |
| Arhaus | Home & garden | $108.7 million |
| Stanley 1913 | Home & lifestyle | $77.5 million |
| Carhartt | Apparel | $69.4 million |
| SKIMS | Fashion & beauty | $51.1 million |
| Fashion Nova | Fashion | $49.3 million |
On profit margins, the benchmarks vary significantly by business model. Most Shopify stores operate with gross margins of 30–45%. The NYU Stern benchmark for online retail puts the average gross margin at approximately 45%. Net profit margins are considerably lower — around 10% is considered average for ecommerce, with 20%+ indicating a high-performing operation. Margins below 5% generally signal tight unit economics or elevated customer acquisition costs.
Merchants frequently underestimate the costs that erode margins: returns and refunds, payment processing fees, third-party app subscriptions, advertising and customer acquisition, shipping and fulfilment, and outsourced services. Tracking Customer Acquisition Cost (CAC), Average Order Value (AOV), Conversion Rate (CVR), and Customer Lifetime Value (CLV) together gives the clearest view of sustainable profitability.
It is also worth noting that 52% of Shopify store owners are women and 47% are men — a breakdown that contrasts with the broader tech startup landscape.
13. Shopify Employee and Workforce Statistics
Shopify currently employs approximately 8,100 people globally. That figure is lower than its pre-2023 peak of over 11,600 staff — the result of a significant restructuring in May 2023 when the company reduced headcount by around 20% as part of a strategic shift toward greater operational efficiency.
The company operates on a remote-first “Digital by Design” model, with employees distributed globally and permitted to work abroad for limited periods.
Beyond its direct employees, Shopify’s broader ecosystem includes:
- 700,000+ Shopify Partners (app developers, designers, agency partners, and certified experts)
- Partners have collectively generated $12.5 billion in revenue through Shopify-adjacent businesses
- An estimated 5 million+ jobs created by Shopify merchants around the world
Shopify continues to recruit primarily in engineering, data, and product roles, reflecting its increasingly infrastructure-heavy business model.
14. Shopify Acquisitions and Investment Strategy
Shopify has used acquisitions strategically to extend its platform capabilities, moving far beyond its original store-building roots into logistics, fintech, AI, and product design.
Its largest ever acquisition was Deliverr in 2022, purchased for $2.1 billion. Deliverr was combined with Shopify’s existing Shopify Fulfillment Network (SFN) with the goal of giving merchants a competitive alternative to Amazon Prime’s next-day delivery infrastructure.
More recently, the company’s acquisition focus has shifted toward artificial intelligence and design:
- March 2025: Shopify acquired Vantage Discovery, a startup specialising in AI-powered ecommerce search, founded by former Pinterest engineering leaders.
- August 2025: Shopify acquired Molly Studio, a New York-based product design firm, strengthening its internal UX and AI-assisted design capabilities.
Earlier acquisitions include Oberlo (dropshipping), Jet Cooper (UX design), and Dovetale (influencer recruitment).
On the funding and ownership side: Shopify raised $131 million at IPO in 2015, and subsequently raised capital via convertible notes — $600 million in 2018, $920 million in 2020, and $2.15 billion in 2021. Approximately 68–74% of shares are held by institutional investors, including JP Morgan Chase, Capital World Investors, and Baillie Gifford. Founder and CEO Tobias Lütke owns around 6% of shares and controls approximately 40% of voting power through Shopify’s dual-class share structure.
15. Shopify’s Environmental and Social Initiatives
Shopify has made sustainability a formal part of its business strategy, committing significant capital to carbon removal technologies and climate infrastructure.
Key commitments include:
- $5 million+ committed annually to Shopify’s Sustainability Fund
- $100 million+ pledged toward permanent carbon removal technologies
- A founding commitment to Frontier — an advance market commitment backed by Shopify, Stripe, Alphabet, Meta, and McKinsey — with an initial pooled commitment of $925 million expanding to over $1 billion with additional partners
Specific investment agreements include:
- $53 million with Charm Industrial to remove 112,000 tonnes of CO2 by 2030 using bio-oil technology
- $46.6 million with Heirloom and Carbon Capture Inc. for Direct Air Capture technology
- $57.1 million with Lithos Carbon for enhanced weathering, targeting 154,000 tonnes of CO2 removal between 2024 and 2028
Shopify Planet, launched in 2022, enables merchants to offer carbon-neutral shipping to their customers. Millions of carbon-neutral shipments have been processed through the programme since launch.
On the social side, Shopify’s Operation HOPE partnership focuses on supporting the growth of Black-owned businesses across North America.
16. Shopify vs Its Main Competitors
Shopify’s dominance at the premium end of the ecommerce market is clear, but the broader competitive landscape is more complex than market share tables suggest. As reported by Bloomberg, Shopify has been actively winning enterprise clients from rivals including Salesforce Commerce Cloud, underlining the growing pressure it is putting on incumbents at the high end of the market.
WooCommerce is Shopify’s most structurally significant rival. It powers around 6.2 million ecommerce sites, holds 38.74% of all ecommerce sites globally, and commands 85% of the WordPress ecommerce plugin market. However, at the top tier — the million sites driving most of online commerce’s value — WooCommerce holds just 8% to Shopify’s 26.7%. WooCommerce is open-source and free at its core, which explains its large total footprint but also its concentration in lower-traffic, lower-revenue sites.
Squarespace has over 7.17 million live sites and 14.67% of the overall ecommerce market, but only 0.3% of the top million ecommerce sites. Its strengths are design quality and ease of use; its ecommerce tools, while improving, remain less mature than Shopify’s.
BigCommerce is the closest feature-comparable alternative to Shopify — similar pricing, similar capabilities, similarly aimed at professional merchants. Its footprint is considerably smaller, at approximately 38,673 live stores. Its appeal tends to lie among merchants who want more out-of-the-box flexibility without third-party apps.
Wix has over 8.76 million websites in total, with around 700,000 operating as online stores. Its ecommerce capabilities have improved markedly in recent years, but it remains better suited to smaller operations than high-volume merchants.
Beyond platform competitors, Amazon and eBay represent alternative routes to market for many sellers — particularly those who prioritise marketplace traffic over brand-building. Shopify and Amazon are increasingly direct competitors in logistics and fulfilment as well.
One emerging development worth watching is agentic ecommerce — AI tools that shop on users’ behalf, potentially bypassing conventional storefronts entirely. If this model scales, it could disrupt the store-building category at a structural level rather than a competitive one.
Conclusion
Shopify’s dominance is undeniable — 6.9 million stores, $11.6 billion in revenue, and 26.7% market share among top ecommerce sites. Whether you’re a merchant, investor, or marketer, these numbers confirm one thing: Shopify remains the world’s most powerful direct-to-consumer selling platform.
Frequently Asked Questions About Shopify
How many Shopify stores are there?
According to Builtwith, there are approximately 6.9 million live Shopify stores as of 2026. More than 11 million have been created on the platform in total since 2006.
How much does Shopify cost? Shopify offers five plans: Starter ($5/month), Basic ($39/month), Grow ($105/month), Advanced ($399/month), and Shopify Plus (from $2,300/month on a three-year contract). A free trial is available, extendable to three months for $1/month.
What is Shopify’s market share?
Shopify holds 26.7% of the top one million ecommerce sites globally — the largest share of any platform. In the US ecommerce market broadly, its share exceeds 14%.
How much does Shopify make a year?
Shopify generated $11.6 billion in total revenue in 2025, representing approximately 30% year-on-year growth.
What is the average Shopify store conversion rate?
The average conversion rate across all Shopify stores is approximately 1.4%. The top 10% of stores achieve conversion rates of 4.7% or higher.
How many people use Shop Pay?
Shop Pay has over 200 million users globally as of 2025, making it one of the most widely used accelerated checkout solutions in ecommerce.
What is the average Shopify store revenue per month?
Revenue varies enormously. Growing stores typically generate between $1,000 and $10,000 per month. Established businesses often exceed $10,000 per month. Top-tier Shopify stores generate $1 million or more monthly.
What is a good profit margin for a Shopify store?
Most well-run Shopify stores operate with gross margins of 30–45%. A net profit margin of 10% is considered average; 20%+ is strong.
Who owns Shopify?
Shopify is publicly traded. Around 68–74% of shares are held by institutional investors. CEO Tobias Lütke owns approximately 6% of shares and controls around 40% of voting power through a dual-class share structure.
How many employees does Shopify have?
Shopify has approximately 8,100 employees globally in 2026, following a restructuring in 2023 that reduced headcount by around 20%.