Who owns Alo?
As of 2026, Alo Yoga is a privately held company owned by its original co-founders, Danny Harris and Marco DeGeorge. The brand operates under their parent corporation, Color Image Apparel, Inc., which also houses the massive wholesale t-shirt brand, Bella+Canvas.
Despite intense speculation regarding a potential IPO or acquisition, Alo remains independent, with Harris and DeGeorge maintaining majority control of the business.
While the brand has reached a staggering $10 billion valuation—placing the founders on the Forbes billionaires list—they have resisted the urge to go public. This decision allows them to maintain a “community-first” approach that many believe gives them a competitive edge over publicly traded rivals like Lululemon and Nike.
The Visionaries Behind the Mat
To understand who owns Alo, you have to understand the partnership of Danny Harris and Marco DeGeorge. These aren’t just corporate executives; they are childhood friends from Los Gatos, California, who built an empire on a shared personal discovery.
- Danny Harris (CEO): Harris turned to yoga as a way to manage high-level stress and anxiety. His business acumen—honed through decades in the apparel industry—is the engine behind Alo’s aggressive retail expansion and digital dominance.
- Marco DeGeorge (President): DeGeorge discovered the healing power of yoga while recovering from a serious back injury. His focus on the “soul” of the brand ensures that even as Alo scales globally, it stays rooted in the “Air, Land, and Ocean” (the acronym behind the name) philosophy.
By 2026, their “studio-to-street” concept has moved beyond a trend and into a permanent shift in how the world dresses. By keeping the ownership “in the family,” Harris and DeGeorge have been able to pivot faster than their competitors, moving from simple leggings into luxury skincare, sneakers, and even high-end streetwear.
The Corporate Powerhouse: Color Image Apparel
While most shoppers only see the minimalist “Alo” logo, the brand’s actual legal and operational owner is Color Image Apparel, Inc. Based in Los Angeles, this parent company is the quiet giant behind two of the most influential names in modern fashion: Alo Yoga and Bella+Canvas.
The relationship between these two brands is the “secret sauce” of Alo’s success. Bella+Canvas is one of the world’s largest wholesale apparel manufacturers.
By owning their own production pipeline through Color Image Apparel, Harris and DeGeorge achieved something most fashion brands can only dream of: vertical integration.
- The Production Edge: Because they own the factories and the supply chain, Alo can go from a design concept to a store shelf in a fraction of the time it takes competitors.
- The “Hack” Rumors: In recent years, social media has buzzed with “hacks” suggesting that Alo t-shirts are simply rebranded Bella+Canvas blanks. While the company maintains that Alo uses proprietary technical fabrics (like Airlift and Airbrush), the shared infrastructure allows them to maintain high margins that fuel their massive marketing budget.
Why Alo Yoga is Not Publicly Traded (Yet)
As of early 2026, the question on every investor’s mind is: When is the Alo IPO? Unlike its biggest rival, Lululemon (NASDAQ: LULU), Alo Yoga has remained a private entity. Staying private has been a deliberate strategic choice by Harris and DeGeorge. In a 2026 retail landscape where public companies are often forced to prioritize short-term quarterly earnings over brand integrity, Alo’s owners have chosen total creative control.
The $10 Billion Valuation Status:
- Investment Buzz: In late 2023 and throughout 2025, reports surfaced that the founders hired investment bank Moelis & Co. to explore a sale of a minority stake.
- The Valuation: Private equity firms and sovereign wealth funds have reportedly valued the company at upwards of $10 billion.
- Current Ownership: Despite these high-level talks, no majority sale has occurred. Harris and DeGeorge still hold the reins, which is why you see the brand taking “risky” moves like launching a 2026 luxury formalwear line (Alo Atelier) and moving heavily into the metaverse and wellness supplements.
The CEO vs. The President: Who Runs the Show?
While they are co-owners, Danny Harris and Marco DeGeorge divide their leadership to cover the two halves of the business:
- Danny Harris (CEO): The driving force behind the brand’s hyper-growth. Harris is known for his aggressive expansion tactics and his ability to land major celebrity partnerships (like Jin from BTS and Kendall Jenner). He focuses on the “commerce” side of the empire.
- Marco DeGeorge (President): Often described as the “soul” of the company, DeGeorge oversees the brand’s aesthetic and its commitment to “mindful movement.” He ensures that even as the company becomes a global behemoth, it still feels like a community-focused yoga studio.
The Celebrity “Ownership” Myth: Who Really Backs the Brand?
A common search query is whether celebrities like Kendall Jenner, Taylor Swift, or Hailey Bieber own a stake in Alo Yoga. While these figures are synonymous with the brand—often seen in the “paparazzi uniform” of Alo leggings—they do not own the company.
Alo’s owners, Harris and DeGeorge, pioneered a “gifting first” marketing strategy. Instead of traditional ads, they sent products to the world’s most influential people. This created an aura of “insider ownership” that drove the brand’s valuation to its current 2026 heights. However, as of January 2026, the company remains firmly in the hands of its founders and Color Image Apparel, Inc.
2026 Strategic Expansion: Beyond Leggings
To maintain a $10 billion valuation without going public, the owners have diversified the business into a holistic wellness ecosystem. This “lifestyle ownership” is what separates Alo from competitors like Gymshark or Vuori.
- Alo Moves: A subscription-based digital platform that provides yoga, fitness, and mindfulness content. This high-margin tech branch is a significant part of the company’s 2026 revenue.
- Alo Wellness & Beauty: Under the ownership of Color Image Apparel, Alo has launched “clean” skincare, supplements, and even “Energy Pops” in 2024-2025, turning a clothing brand into a pharmacy and beauty counter staple.
- Alo Sanctuary Retail: The owners have shifted away from traditional “stores” toward “Sanctuaries.” These massive locations (like the recent 2025 flagship in Makati and the luxury experience in Bodrum) feature organic juice bars, yoga studios, and community spaces.
The 2026 International Leadership Shift
A major update in the ownership and leadership narrative occurred in January 2026. Danny Harris and Marco DeGeorge appointed Benedetta Petruzzo (formerly CEO of Miu Miu and a Dior executive) as the International CEO.
While Harris and DeGeorge remain the primary owners and Co-CEOs, the hiring of a luxury fashion heavyweight signals that the owners are preparing for a massive global push into the European and Asian luxury markets. This move suggests that while they may not be selling the company, they are positioning it to compete directly with the world’s top luxury houses.
Frequently Asked Questions (FAQ)
Does Lululemon own Alo Yoga?
No. Lululemon is a publicly traded company (NASDAQ: LULU), while Alo Yoga is a private company owned by Danny Harris and Marco DeGeorge under Color Image Apparel.
Is Alo Yoga a Chinese-owned company?
No. Alo Yoga is an American company headquartered in Beverly Hills, California. While they maintain a global supply chain, the ownership and executive leadership are based in the United States.
What is the acronym “Alo” short for?
The name stands for Air, Land, and Ocean, representing the brand’s commitment to nature and the elements.
Will Alo Yoga have an IPO in 2026?
While rumors of a $10 billion IPO have circulated since 2023, the founders have not officially filed for an initial public offering as of early 2026. They remain a private entity.
Summary: The Future of Alo Ownership
In 2026, who owns Alo is more than just a question of names on a deed; it is a question of a vision that has remained remarkably consistent. Danny Harris and Marco DeGeorge have managed to build a $10 billion empire while keeping the keys to the kingdom.
By leveraging their wholesale background with Bella+Canvas and their eye for celebrity-driven “cool,” they have created a private powerhouse that is currently the envy of the retail world.
Whether they eventually opt for a minority stake sale to a sovereign wealth fund or continue as an independent duo, the “Alo” movement is firmly under the control of the two friends who started it all in 2007.