Jschlatt, a prominent YouTuber with over 4 million subscribers, owns Gamer Supps. He took control of the gaming supplement company in May 2022 and made some major changes to the brand’s leadership and direction.
The company’s past wasn’t always smooth sailing. Three entrepreneurs – Eric Frayman, Ryan Morrison, and Ryan Garvey – started Gamer Supps in 2015 in Brick, New Jersey. The brand faced backlash when it failed to pay its creator partners, which sparked calls to boycott. The situation changed dramatically after Schlatt stepped in. Now Gamer Supps stands as one of YouTube’s biggest sponsoring companies, supporting 69 videos in just one week.
Let’s get into everything about Gamer Supps’ ownership journey, from its early days to its current creator partnerships. The brand’s future looks bright under Schlatt’s leadership, with influencers like SMii7Y helping generate over eight figures in sales. The company’s product line includes their popular GG formula that gives customers 100 servings per tub at just $0.40 per serving.
Who owns Gamer Supps?
Gamer Supps belongs to Jonathan Schlatt, who most people know online as Jschlatt. The popular YouTuber and streamer started as a brand ambassador and now owns the gaming supplement company outright.
The current owner: Jschlatt
Jschlatt owns most of Gamer Supps as of 2025, holding about 70-80% of the company’s shares. He runs the company as CEO and serves as its public face. His influence touches everything from creating new products to marketing campaigns that work with online personalities and gaming influencers.
The brand has grown by a lot thanks to Schlatt’s strong online presence. He uses his millions of followers to boost the brand’s visibility and standing in the gaming community. His deep knowledge of digital branding has also transformed Gamer Supps’ marketing approach.
When did he acquire the company?
Schlatt bought the brand in May 2022 from its original founders—Eric Frayman, Ryan Morrison, and Ryan Garvey—though the price remains private. The company took a new direction after this purchase, especially since it had faced some criticism about how it did business before.
Schlatt knew the company well before buying it. His time as a brand ambassador gave him a clear view of what the company could become and what needed fixing. This experience made him decide to buy the company.
Why the ownership matters to fans
Schlatt’s purchase brought more than just new leadership—it completely changed how Gamer Supps works. The company now follows what they call a “creator-first” business model. They build real partnerships with content creators instead of just using them for promotion.
Fans care about this ownership change for several reasons:
- Authenticity: Schlatt creates content himself, so he knows real brand partnerships matter, making deals feel more genuine and less corporate.
- Product development: Creators help shape new products, flavors, and merchandise that fans actually want.
- Community trust: People lost faith in the old management, but Schlatt’s leadership has helped restore the brand’s reputation.
This focus on creators goes beyond just Schlatt. YouTuber SMii7Y recently joined as an investor and equity partner, showing that creators truly drive the business.
The founding of Gamer Supps
Gamer Supps started in 2015 when three gaming enthusiasts—Eric Frayman, Ryan Morrison, and Ryan Garvey—spotted an opportunity. The gaming market needed healthier energy supplements. Their 7-year old company, based in Brick, New Jersey, emerged from their desire to create better alternatives to the sugary energy drinks that gamers consumed.
Original founders and their vision
The founders noticed esports gamers wanted performance boosters without the sugar crash from traditional energy drinks. They wanted to create something different – a product that would help gamers stay focused during long gaming sessions. Their mission was simple: they would develop an energy formula for sustained focus without the usual downsides of regular energy drinks.
The team positioned Gamer Supps as “an affordable choice for gamers and esports athletes”.
They focused on three main benefits:
- Health: Sugar-free formulations designed for gamers
- Taste: Flavorful options that wouldn’t compromise on enjoyment
- Cost: More affordable per serving than competitors
Early product development and branding
The company chose “GG” (meaning “good game”) as their brand name—a phrase gamers use to show respect for skill. This smart reference appealed to the gaming community and became their visual identity’s centerpiece, though some sources mention the actual Gamer Supps logo stayed relatively small.
LinkedIn data shows the company’s official launch in 2016, with development work starting a year earlier. The brand gained recognition for its unique flavor names that connected with gaming culture.
Initial marketing strategies
Gamer Supps built its foundation through mutually beneficial alliances. The core team used two main marketing approaches effectively.
They used influencer marketing by connecting with content creators who genuinely represented their products to gamers. Their paid advertising campaigns helped drive traffic to their online store.
This strategy helped them reach gamers worldwide while building trust in the competitive gaming supplement market. James Werk joined as Director of Sales and expanded their reach to new markets, especially anime fans. This move led to their successful Waifu shaker cup product line.
Ownership changes and controversies
Gamer Supps went through a major ownership change in May 2022. The original founders sold their brand to Jonathan Schlatt (Jschlatt) for an amount they never disclosed publicly. This sale happened right after a string of controversies and led to a big change in how people viewed the company.
Allegations before the acquisition
Gamer Supps faced several serious accusations about their business practices before Jschlatt took over. People accused the company because they didn’t communicate well and failed to create proper contracts with their partners. Many influencers came forward and said they never got paid what they deserved. The gaming community talked about these problems extensively online, which damaged the brand’s reputation.
The IceRocker incident
The biggest controversy came from content creator IceRocker’s experience with Gamer Supps in 2022. She told everyone how the company used her marketing designs and digital mock-ups without paying her properly. The company launched shakers based on her design without any formal agreement or payment plan. IceRocker looked deeper into this and found that many other Gamer Supps “partners” had gone through the same thing. She ended her contract and asked others not to support the company anymore. Her story appealed to other collaborators who shared their own stories of unpaid work.
Public reaction to Jschlatt’s acquisition
Jschlatt’s Twitter announcement about buying Gamer Supps in May 2022 got mixed feedback from the community. Esports gamers worried about where the brand would go under new ownership, especially since both the company and Jschlatt had their share of controversies. Some people hoped this change would fix the problems with creator payments and business practices. Jschlatt has been trying to make the company better in the gaming community’s eyes, though new controversies about creator partnerships and promotions still pop up now and then.
The current leadership and creator partnerships
Gamer Supps has welcomed a unique collaborative approach to energy drink branding through strategic creator collaborations under Jschlatt’s leadership. This style has redefined the ownership and influence of Gamer Supps beyond traditional corporate structures.
Jschlatt’s role as owner
Jschlatt acquired Gamer Supps in May 2022 and managed to keep an active but strategic position within the company. He stands apart from typical CEOs by holding ownership without taking a traditional executive role. The overall vision and brand direction remain his focus while he enables creators to shape product development. His content creator background gives him unique insight into what appeals to the gaming community, which helps him guide Gamer Supps authentically.
SMii7Y’s investment and influence
Gamer Supps welcomed another influential creator into its ownership circle in April 2025. Jaren Smith, known online as SMii7Y, became an official investor and equity partner. His influence reaches over 13 million subscribers across platforms with more than 4.3 billion total views. Previous collaborations with Gamer Supps have generated eight-figure revenue through product drops and promotional content.
“I’m not just putting my name on the products we put out – I’m putting my money where my mouth is,” SMii7Y stated regarding his investment.
How creators shape the brand today
Creators at Gamer Supps do more than endorse products—they actively influence product development, marketing strategies, and brand identity. The company states: “Our partners are the brand. They shape the drops, the voice, the culture—everything”. Their creator-driven approach goes beyond promotional activities into actual business operations and product design.
The creator-first business model
The life-blood of Gamer Supps’ current success lies in its creator-first business model. Traditional energy brands treat creators like billboards, but Gamer Supps builds partnerships focused on mutual growth. Their partnership program values long-term relationships where creators keep creative freedom while receiving tailored support. Their partnership page states: “Our goal with every sponsorship is a longterm and mutually beneficial ongoing relationship”.
Each partnership has dedicated staff support, flexible discount codes for communities, and opportunities for collaborative product development. This approach creates genuine connections between creators and their audiences.
Conclusion
Our exploration of Gamer Supps’ ownership and rise reveals how Jonathan Schlatt’s acquisition revolutionized the brand’s path. His leadership turned this gaming supplement company from troubled beginnings into one of YouTube’s prominent sponsors. This change goes beyond new ownership and shows how gaming supplement brands can operate differently.
The company’s creator-first approach works remarkably well. Gamer Supps rebuilt trust in the gaming community by treating influencers as true partners rather than marketing tools. SMii7Y’s recent investment verifies this strategy and shows that creators believe enough in the company’s direction to invest their own money.
Gamer Supps’ story expresses how new leadership can refresh a struggling brand. The company faced serious allegations about creator compensation before Schlatt took control and fixed many issues. Notwithstanding that, the brand must stay alert to ethical practices to prevent past issues from returning.
The future looks bright for Gamer Supps in the gaming supplement market. The company appeals to gamers through affordable pricing at $0.40 per serving, creator-driven products, and strong influencer bonds. This 8-year old New Jersey startup has grown into a major player in the gaming industry. It proves that genuine leadership and creator partnerships drive real business success.
FAQs
Q1. Who is the current owner of Gamer Supps?
Jonathan Schlatt, better known as Jschlatt, is the current owner of Gamer Supps. He acquired the company in May 2022 and holds a majority stake of 70-80% in the business.
Q2. How has Jschlatt’s ownership affected Gamer Supps?
Jschlatt’s ownership has led to significant changes in the company’s direction. He has implemented a creator-first business model, prioritizing authentic partnerships with content creators and improving the brand’s reputation within the gaming community.
Q3. Are there any other notable investors in Gamer Supps?
Yes, YouTuber SMii7Y (Jaren Smith) became an investor and equity partner in Gamer Supps in April 2025. His involvement has brought substantial audience reach and has already generated significant revenue for the company.
Q4. What makes Gamer Supps different from other gaming supplement brands?
Gamer Supps stands out due to its creator-driven approach. The company allows content creators to actively influence product development, marketing strategies, and brand identity, rather than treating them as mere promotional tools.
Q5. How does Gamer Supps’ partnership program work?
Gamer Supps’ partnership program focuses on long-term, mutually beneficial relationships with creators. It offers dedicated staff support, flexible discount codes for communities, and opportunities for collaborative product development, fostering authentic connections between creators and their audiences.