In the competitive world of gaming supplements, GamerSupps stands out not just for its products, but for its unique, creator-led business model. Unlike traditional energy drink brands owned by faceless conglomerates, GamerSupps is controlled by the very people who built its community.
As of 2026, the brand has completed its transition from a struggling startup into a powerhouse of the creator economy. If you are looking for the names behind the company, the ownership structure is now a collaborative “who’s who” of top-tier internet personalities.
The Short Answer: Who Owns GamerSupps Right Now?
For those looking for the bottom line, here is the current ownership status for 2026:
- Majority Owner & CEO: Jonathan “Jschlatt” Schlatt. He holds a controlling interest, estimated at 70–80% of the company.
- Equity Partner: Jaren “SMii7Y” Smith. He joined as an official co-owner and investor in April 2025.
- Parent Entity: GamerSupps Inc. (A privately held corporation frequently managed under the umbrella of Schlatt’s business ventures, including Schlatt & Co).
While the company remains private—meaning specific share counts aren’t public record—Jschlatt and SMii7Y are the confirmed primary stakeholders directing the brand’s 2026 expansion into ready-to-drink (RTD) cans and global retail.
The Jschlatt Era: From Ambassador to Majority Owner
The most pivotal moment in the brand’s history occurred in May 2022. At the time, GamerSupps was a sponsor of the popular (and often controversial) creator Jschlatt. In a move that shocked the industry, the sponsorship didn’t just renew—it evolved into a total acquisition.
The May 2022 Acquisition
Jschlatt announced the move with his signature wit, tweeting: “Schlatt is sponsored by and now owns GamerSupps!” While many fans initially thought it was a bit for a video, business filings and brand shifts quickly confirmed the reality.
Jschlatt didn’t just buy a title; he bought the 70–80% majority stake, effectively taking the reins as the “Big Guy” in charge. This move was a strategic response to the brand’s previous leadership struggles, positioning a creator at the helm to repair trust with the community.
The “Hostile Takeover” Meme vs. Reality
In marketing materials, Jschlatt often refers to his acquisition as a “hostile takeover.” Legally, this was a standard private acquisition. However, the “takeover” branding served a vital purpose: it signaled to the fanbase that the old guard was out, and a new, creator-first philosophy was in.
By 2026, Jschlatt’s role as CEO has moved beyond a marketing gimmick. He oversees strategic product drops, high-level partnerships, and the brand’s unique aesthetic, which leans heavily into internet subcultures and “waifu” branding that traditional corporations would likely shy away from.
The 2025 Pivot: SMii7Y Joins the Ownership Circle
While Jschlatt remains the majority shareholder, the 2025-2026 fiscal years have been defined by the arrival of Jaren “SMii7Y” Smith as a formal equity partner.
The Equity Partnership
In April 2025, Jaren Smith officially moved from a top-tier collaborator to a vested owner in GamerSupps Inc. This wasn’t merely a sponsorship extension; it was a financial investment aimed at scaling the brand beyond the “powder and shaker” niche.
- The “Money Where My Mouth Is” Strategy: SMii7Y famously stated during the announcement that he was investing his own capital into the company to have a direct influence on its future.
- Minority Shareholders: Alongside SMii7Y, other major creators like Shylily (5% stake in Jan 2024) and Sinder (10% stake in Jan 2025) have previously held or currently hold minority equity positions, further cementing the “creator-owned” identity.
2026 Expansion: The Canned Energy Revolution
SMii7Y’s investment was the primary catalyst for GamerSupps’ most significant shift: the launch of ready-to-drink (RTD) cans. In 2026, these cans have allowed the brand to compete directly with giants like Monster and Ghost in physical retail spaces.
This move transformed GamerSupps from an online-only “tub” company into a legitimate contender in the multi-billion dollar beverage market.
The Origins: Who Founded GamerSupps?
To understand why the ownership change was so significant, we have to look back at the company’s founding and the crisis that nearly ended it.
The 2015 Launch
GamerSupps was founded in 2015 in Brick, New Jersey. The original founding team included:
- Eric Frayman (Original Managing Member)
- Ryan Morrison
- Ryan Garvey
The trio identified a gap in the market: gamers wanted energy and focus without the sugar crash of standard energy drinks or the “chalky” texture of G Fuel. They built a loyal following through early partnerships with esports athletes and small streamers, but as the company grew, structural cracks began to show.
The Reputation Crisis: The “Unpaid Creator” Scandal
By early 2022, GamerSupps was facing a severe backlash. Several creators, most notably IceRocker, accused the company’s original executives of using their designs and marketing assets without compensation. Other partners alleged consistent nonpayment and poor communication.
This scandal threatened to lead to a total community boycott. It was during this period of high tension that Jschlatt negotiated his buyout, effectively acting as a “white knight” to save the brand by removing the original leadership and installing a more creator-friendly management structure under his company, Schlatt & Co.
The Creator-Led Business Model: Why Ownership Matters
The transition from a corporate-owned entity to a creator-owned one changed more than just the names on the legal documents; it changed the brand’s entire operational DNA.
Authenticity as a Business Asset
In 2026, consumers—particularly Gen Z and Alpha—are increasingly skeptical of traditional “celebrity endorsements.” By having Jschlatt as CEO and SMii7Y as a vested partner, GamerSupps ensures that the product development cycle is directly tied to the community’s feedback.
- The “Waitlist” Strategy: Unlike brands that sit on store shelves for months, GamerSupps uses limited-edition “drops” (often featuring creator-themed Waifu Cups). This creates artificial scarcity and a “hype-cycle” usually reserved for streetwear brands like Supreme.
- Direct Input: Because the owners are also the brand’s primary marketing channel, the distance between “customer request” and “product launch” is significantly shorter than at a company like Monster or Red Bull.
Supporting the Next Generation: The 2026 Infantry Program
Under current ownership, GamerSupps has revamped its Infantry Program. This acts as a tiered scouting system for smaller creators to earn their way into full partnership. By providing a clear roadmap to equity or higher-tier sponsorships, Jschlatt and his team have created a self-sustaining ecosystem of brand loyalists.
GamerSupps vs. The Competition: Taking on the Giants
The 2026 energy landscape is a battle between two different philosophies:
| Feature | GamerSupps (Creator-Led) | G Fuel / Ghost (Corporate-Led) |
| Primary Marketing | Direct-to-Consumer via Streamers | Traditional Ads & Broad Retail |
| Product Cycle | Bi-weekly “Drops” & Limited Merch | Consistent Retail Inventory |
| Ownership | Private (Jschlatt / SMii7Y) | Private Equity / Conglomerates |
| Core Innovation | “Nootropic” focus & 0-Calorie Tubs | Canned RTDs & Licensed Flavors |
While competitors like G Fuel rely on massive licensing deals (Marvel, Disney), GamerSupps wins by building “para-social” value—customers aren’t just buying a drink; they are supporting their favorite creators’ business ventures.
Conclusion: The New Face of Gaming Energy
The question of who owns GamerSupps has a clear answer in 2026: it is a company owned by creators, for creators. By moving from a traditional corporate model plagued by scandal to a transparent, influencer-owned structure led by Jschlatt and SMii7Y, the brand has secured its spot as the primary disruptor in the energy supplement space.
Whether it’s through their 0-calorie energy powders or their new expansion into retail cans, the ownership team has proven that in the modern digital economy, authenticity is the ultimate currency.
FAQ: Common Questions About GamerSupps Ownership
Is GamerSupps a private or public company?
GamerSupps is a privately held company. It is not traded on any public stock exchange. This allows Jschlatt and SMii7Y to maintain total creative control without being beholden to quarterly earnings reports for public shareholders.
Does OTK own GamerSupps?
No. While Jschlatt was a co-founder and former member of the streamer collective OTK (One True King), GamerSupps is an independent venture. Jschlatt’s departure from OTK in late 2022 further distanced the two brands, though they occasionally collaborate on marketing and limited-edition product drops.
Who is the current CEO of GamerSupps?
As of 2026, Jonathan “Jschlatt” Schlatt serves as the CEO and majority owner. He manages the company’s strategic direction through his holding company, Schlatt & Co.
Is the original founder still involved?
There is no public evidence that the original founder, Eric Frayman, remains involved in the daily operations or ownership of GamerSupps following the 2022 buyout. The company’s current management team is entirely separate from the pre-acquisition era.